Market Research

Knowing your audience is essential for success in the marketplace. Market research is an important component of your concept development and marketing strategy as it helps identify and analyze market need, market size and competition.
Qualitative Research
User Needs Analysis, Concept Testing, Focus Groups, Interviews (1on1, Dyad, Triad), In-Depth Interviews (IDIs), Delphi, e-Delphi, Ethnography, Narrative Inquiry, Phenomenology, Psychographics, Participatory, Success Stories, Purchase Process Research, Contextual Mapping, Mystery Shopping

Quantitative Research
Market Segmentation, Market Sizing, Product/Feature Pricing, Conjoint Analysis, Survey Research, Consumer Panels, Customer Satisfaction, Lost Sales Analysis

Usability Testing
Cognitive Walkthrough, Contextual Interviews, Task Analysis, Heuristic, Eyeball Tracking, Card Sorting, Screen Capture, Challenge Exercises, Time-Based Exercises, Questionnaires (Conative and Cognitive)

Most Common Requests

The six most common market research study requests are:
Conjoint Analysis
A quantitative research method used to measure the perceived values of specific product features, to learn how demand for a particular product or service is related to price, and to forecast what the likely acceptance of a product would be if brought to market.
Positioning Study
A research technique by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. It is the ‘relative competitive comparison’ your product occupies in a given market as perceived by the target market.
Brand Equity
Brand equity research provides a series of key measurements for assessing the health of brands. Our Brand Equity research service offers a complete tool kit for understanding the overall health of brands, as well as an assessment of the image and profile of these brands.

Concept Testing
Concept testing is the process of using quantitative methods and qualitative methods to evaluate consumer response to a product idea prior to the introduction of a product to the market.

T.U.R.F. Analysis (Total Unduplicated Research Frequency)
Total Unduplicated Reach and Frequency) analysis is a technique used to identify the best product mix that will reach (attract) the largest number of consumers.

This research technique can also help a client to develop new product lines, as well as including products that will add values to their existing product lines.

Attitudinal, Awareness and Usage Study
Awareness, attitudes, and usage (AAU) studies quantify the levels and trends in customer knowledge, perceptions, beliefs, intentions, and behaviors. The results of these studies are also used to track long-term changes in customer awareness, attitudes, and behaviors.