Product Planning

SWOT Analysis
SWOT analysis helps define your product’s strengths, weaknesses, opportunities and threats. This essential strategic planning tool helps to define the success of a product in the marketplace.

Competitive Analysis
Competitive analysis reveals who is your competition, how well your competitors’ products sell to your target market. Our analysis encompasses data on your competitors’ product features, market demographics, psychographics, pricing, and positive reviews versus complaints.

Business to Consumer Channel (B2C)
A product B2C distribution channel focuses on putting what you are selling into the hands of consumers worldwide. While there are many different types of B2C distribution channels, A Virtual Match selects the right one for you based on current market conditions and the products that you are selling.

Pricing Strategy
A Virtual Match works with you to understand the current product landscape, both in-store and online, and use this to determine a pricing matrix. This process helps us define the exact pricing point your consumers are willing to pay now, and determines what your future pricing structure should look like.

Sales Projecting and Return on Investment (ROI)
A Virtual Match creates a personalized ROI calculation that will show you when you will see a break-even point and start to turn a profit.